Infancy is one of the best times to establish your brand because it makes everything else you need to do in your business easier because if it doesn’t align with the brand…
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Don’t Commit Business Suicide—Stay True to Your Brand Values
You cannot run your business the way you want to. Your process is entirely based on how your target wants to do business with you. The owner, Stephen Martin, a former armed…
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Start Low Stay Low—4 Steps to Increasing Your Price
Pricing is a balancing act we have to deal with as business owners. We can’t be too low or we won’t grow. We also don’t want to be so high that we…
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Why Branding Is More Important Now Than Ever
If you want to grow you must brand. There is no question about this now. We live in a digital age where everyone is oversaturated with imagery and content. We all know…
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My iPhone Prints Money, Does Yours?
No this is not a new feature of the latest iPhone, or is it? It’s obvious that technology has advanced so much that the world is at our fingertips. However, are you…
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Stop Playing Russian Roulette With Your Funeral Home
When it comes to marketing your firm the greatest asset toward achieving the results you want is through strategy. How does the saying go, “if you fail to plan, then plan to…
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Charming Senior Seeks Loving, Caring Funeral Home
I’ve lived a long and full life filled with many adventures, a few regrets and a large family that I’ve seen grow up over the years. As I get ready to move…
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Are You Giving Your Families the Experience of a Lifetime? Ask These 5 Questions to Find Out
We sat down with George Paul III, Principal and Founder of Cherished Keepsakes—a premier provider of memorial keepsakes such as prayer cards, memorial programs, photo collages and more—to talk about these very…
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Your Funeral Home Will Be Closed in 18 Months
Your Funeral Home Will Be Closed in 18 Months if you don’t give your families the experience of a lifetime. And it is just that—a lifetime.