What do people come to expect when they do business with you? If you want to create an amazing and predictable brand experience to grow read on.
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Making the Brand–Part 1: Learning From Failure
Being Honest With Yourself I always knew it, but never truly embraced it until recently—I can only work for myself. I hate working for other people. I always sabotage it somehow. The…
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Refunds: When To Eat It
When To Eat It I had written previously about an experience with an unreasonable client whom I refused to give a refund to. This was because I had several systems and policies in…
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Know Your Numbers
I was talking with a colleague the other day about his firm. He was happy things were moving in the right direction. He even mentioned that his spouse started looking at the…
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What Emperor Palpatine Can Teach You About Business
Is it your goal to rule the marketplace like Palpatine ruled the galaxy? Maybe you just want to have a solid business that continues long after you. Read how you can apply…
