Q4 of the year is the time to push sales and be a little more aggressive. Read how.
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The Three Keys to Getting New Business: Trust – Part 3 of 3
This article is the 3rd part in a series of three articles on Getting New Business. Read part 1 on how you can get your clients to know you and part 2 on how you can get…
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There Are No Do-Overs
I was reading the NFDA’s annual survey and one fact stood out to me. They mentioned that half of families pick a firm because they previously served the family. While that may…
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Brand Your Microverse
When Guinness beer saw sales slumping in pubs what did they do? They created a branded microverse. You might think it was something beer related, but it wasn’t. They did what any…
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When One Thing Is Good Everything Is – How Personalization Enhances Your Firm’s Brand
We all nitpick when unhappy and make concessions when we're ecstatic. Learn how to keep the former from happening in your firm with the families you work with.
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3 Keys to Brand Growth in 2020
What do people come to expect when they do business with you? If you want to create an amazing and predictable brand experience to grow read on.
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Making the Brand–Part 1: Learning From Failure
Being Honest With Yourself I always knew it, but never truly embraced it until recently—I can only work for myself. I hate working for other people. I always sabotage it somehow. The…
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What Emperor Palpatine Can Teach You About Business
Is it your goal to rule the marketplace like Palpatine ruled the galaxy? Maybe you just want to have a solid business that continues long after you. Read how you can apply…
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Design Subscription vs Branding Agency—Which Should You Choose?
Branding is an investment into the future of your business, but how much should you invest? Read on...
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You’re Not Who You Think You Are
Marketing is about perceptions. It’s not about whether your product or service is better than the competition. It’s not about how many years’ experience you have. It’s all about perceptions. What your…