When choosing a product or service, many think that it’s the lowest price that wins. The reality is—the product or service that appears to be the least risky—is the one that wins.…
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Your Ace in the Hole: Online Reviews
Our businesses live and die by our reputation. The stronger your reputation the less work you have to do to bring in more business. How well are you managing yours? Read how…
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Harness the True Power of Your Firm
If you describe what you do by the actual work you perform as a funeral director then you don't know the value you bring to the table. Read on to find out…
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What Mrs. Doubtfire Taught Me About Branding
Can you win a client with your voice only? Your brand is your voice and should be able to. Read on to learn branding fundamentals.
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Branding Makes Everything In Business Easier
Infancy is one of the best times to establish your brand because it makes everything else you need to do in your business easier because if it doesn’t align with the brand…
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Don’t Commit Business Suicide—Stay True to Your Brand Values
You cannot run your business the way you want to. Your process is entirely based on how your target wants to do business with you. The owner, Stephen Martin, a former armed…
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Start Low Stay Low—4 Steps to Increasing Your Price
Pricing is a balancing act we have to deal with as business owners. We can’t be too low or we won’t grow. We also don’t want to be so high that we…
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Why Branding Is More Important Now Than Ever
If you want to grow you must brand. There is no question about this now. We live in a digital age where everyone is oversaturated with imagery and content. We all know…
