When it comes to marketing in all it’s various avenues, they boil down to three types based on the goal of the marketing. It’s important to understand the types and their differences…
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The Best Product Doesn’t Win!
I hear this often and truth be told said it myself for a while. When I meet with clients and ask them what’s their USP (unique selling proposition) I would hear the…
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Can Your Business Survive A Recession?
Don't fool yourself it's coming. Learn how you can ensure your business makes it through.
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Is There One Solution for Marketing?
No pill to lose weight no 1-marketing solution. Read why you shouldn't make that mistake.
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You’re Doing It Wrong
You go in for an oil change and leave with other work performed on your car at a higher price than you anticipated spending. What happened? You were ascended. You came in…
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You’re Not Who You Think You Are
Marketing is about perceptions. It’s not about whether your product or service is better than the competition. It’s not about how many years’ experience you have. It’s all about perceptions. What your…
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4 Ways to Overcome Objections to a Sale
If you have your own business you’re a salesman. If you hate sales then go work for someone else. If that’s not an option, then accept the fact that you must sell…
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Sabotage Yourself
Many business owners have no strategy in place to grow their business. What makes you different? Don’t think that just because you have a good business, people will automatically come to you.…
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Forecasting Your Business Revenue
If you can identify trends in your business as well as your busy season your revenue can not only become more predictable but grow. Read how.
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Is Your Marketing Chain Broken?
All marketing starts a chain reaction that's supposed to lead to a sale. But if there are breaks in the chain you'll lose a customer. Understand the sales funnel and make sure…
