Don’t Make This Mistake During Shutdown These are certainly unprecedented times we’re living in. We say that now because never before has pestilence hit so close to home and had such a…
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The Smallest Viable Audience
I was watching an interview with marketing guru, Seth Godin. The interviewer was asking about the topics of his latest book, This Is Marketing. In doing so he discusses the concept of the smallest…
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The One Thing You Can Do In Your Business During Shutdown
And that is work on your business If you’re a solopreneur — this is especially true. Since you wear so many hats to keep the lights on, the one hat you don’t…
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Marketing: Understanding the 3 Types
When it comes to marketing in all it’s various avenues, they boil down to three types based on the goal of the marketing. It’s important to understand the types and their differences…
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The Best Product Doesn’t Win!
I hear this often and truth be told said it myself for a while. When I meet with clients and ask them what’s their USP (unique selling proposition) I would hear the…
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Have You Become the Hulk In Your Business?
What it takes to get to your next revenue bracket will be different than what got you to your current bracket. What are you going to risk to get there?
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When One Thing Is Good Everything Is – How Personalization Enhances Your Firm’s Brand
We all nitpick when unhappy and make concessions when we're ecstatic. Learn how to keep the former from happening in your firm with the families you work with.
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3 Keys to Brand Growth in 2020
What do people come to expect when they do business with you? If you want to create an amazing and predictable brand experience to grow read on.
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Refunds: When To Eat It
When To Eat It I had written previously about an experience with an unreasonable client whom I refused to give a refund to. This was because I had several systems and policies in…
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Know Your Numbers
I was talking with a colleague the other day about his firm. He was happy things were moving in the right direction. He even mentioned that his spouse started looking at the…
