Piping hot The Pizza Tracker from Dominos is one of the best branding tools they came up with. You place the order online or through the app and you can see where your…
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Branding Solutions: Who’s Painting the Picture of Your Brand? Part 1 of 3
Absent a narrative people invent one. Translation: if you don’t paint the picture of what it’s like to do business with your brand other people will. This boils down to controlling your brand…
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Branding Solutions: It’s the Fourth Quarter — Time for Your Business to Come Alive
Q4 of the year is the time to push sales and be a little more aggressive. Read how.
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The Three Keys to Getting New Business: Trust – Part 3 of 3
This article is the 3rd part in a series of three articles on Getting New Business. Read part 1 on how you can get your clients to know you and part 2 on how you can get…
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Three Keys to Getting New Business: “Like” – Pt. 2 of 3
This article is the 2nd part in a series of three articles on Getting New Business. Read part 1 on how you can get your clients to know you and in two weeks read part…
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Three Keys to Getting New Business: “Know” – Part 1 of 3
This article is the 1st part in a series of three articles on Getting New Business. On August 22nd, read part two on how you can get your clients to like you and…
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Are You Rolling with the Punches?
With any activity one endeavors to take on, there’s a strategy to it. There’s even a strategy to taking hits. It varies based on fighting style and situation, but it always boils…
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There Are No Do-Overs
I was reading the NFDA’s annual survey and one fact stood out to me. They mentioned that half of families pick a firm because they previously served the family. While that may…
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Tell Them What They Want to Hear
Now is the time to create the best experience possible for your clients. Officially, the term is User Experience (UX). User experience It encompasses everything: Client details The buying journey they (not you)…
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Brand Your Microverse
When Guinness beer saw sales slumping in pubs what did they do? They created a branded microverse. You might think it was something beer related, but it wasn’t. They did what any…
